What's New

July 2007

Hackles raised as Aardvark comes to defence of quadricycles

Hot on the heels of an NCAP test of a leading electric quadricyqle questioning this class of vehicles' safety, Aardvark has raised the issue as to whether the Government really wants to encourage greener vehicles. We pointed out that though these vehicles complied with all applicable EU and UK legal and safety requirements, the NCAP tests were carried out at road speeds at which most quadricycles would be incapable of achieving....

April 2007

Limousine market legal shake up prompted by Aardvark

A campaign to promote EU Type Approved limousines on behalf of client Binz UK appears to have raised awareness amongst private hire operators of the need to be wary when using American stretch limos in this country. One potential limo buyer noting that he was putting off a decision until the dust has settled since,  "There's a lot of uncertainty about their legality".

July 2006

Current starts to flow for electric car maker

Microcar UK, distributors for the joint French/Canadian developed ZENN EV report 'virtually instant' consumer interest in the vehicle within days of hiring Aardvark to promote their product through the UK press

August 2005

Mega coverage for Multitruck

Aixam's innovative Multitruck ultra-light commercial received blanket coverage recently thanks to countrywide exposure in the news sector of most regional editions of AutoTrader. "It's gone everywhere" reported the client, adding that: "You just can't buy that sort of publicity".

February 2005

Leading UK limousine firm selects Aardvark

Binz (UK) Ltd. of Reading has contracted Aardvark to handle its public relations for the coming year. The brief includes consolidation of the brand and products within existing markets, and also the provision of creative and publicity support to extend the appeal of its DaimlerChrysler E-class based extended chassis limousines into new territories. 

January 2005

PR provides sales lead boost for Aardvark client

Extensive newspaper and trade press coverage of a news story put out by Aardvark, generated an immediate response for client  Aixam Mega Ltd. "The phones have gone mental" was one comment made to Aardvark staff, shortly after the first feature appeared. As well as galvanising existing prospects into direct action, the PR effort has attracted a number of new - and potentially high-value - sales enquiries.

August 2004

French environmentally-friendly utility maker chooses Aardvark

Aixam Mega Ltd., importers of the French Aixam Mega utility vehicles and microcars, is to use Aardvark for its PR requirements, initially on an ad-hoc basis. The company has already secured key orders for the Mega utility within the public sector, and Aardvark will be working to maximise exposure opportunities for both the product itself, and end-users of these vehicles. Sample images of the Aixam Mega can be found on the Downloads pages.

The Small Print...

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design, text and custom images. July 2005, Aardvark Associates. 
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Other Aardvarks -
Aardvark Associates is a privately-owned public relations practice, not linked in any way to any other enterprise incorporating the words 'aardvark' or 'associates' in its trading name.

To use public relations or - PR as it sometimes called - effectively, public relations needs to be fully integrated into a markeging strategy. Public relations or PR must be undertaken with regard to the company or organisation's mission statement, which in turn should define objectives, policies and ethics. Public relations or PR undertaken against a backdrop of environmental factors - which can range from environmentally-friendly products, environmentally-friendly manufacturing, and environmentally-friendly buildings and working conditions - needs to consider both the actual benefits to the environment as it does the added value to be had by being seen to be a green organisation. So, public relations or PR actually goes hand in hand with actual committment to the environment, as it does in winning the hearts and minds of stakeholders who need to be convinced that the organisation is doing its bit to save the planet. A skilled PR or public relations consultant or consultancy, will be able to undertake a media audit of their client's business and working practice, and identify which areas of environmental best practice can be fruitfully used to engender favourable exposure for the client within the media. At the same time - since the PR consultant, public relations specialist or practice should understand how journalists and media personnel will work - the PR or public relations function will be able to advise on how best to deal with facts that do not necessarily portray a client's operations to advantage. This can range from damage limitation and crisis management at one extreme, to providing input and advice on how best environmental practice can be achieved, and on the most suitable way of presenting any shortcomings to the media or journalistic community. Because of the way that all levels of commercial activity have become increasingly subject to political factors, the PR or public relations activity must sometimes be expanded to encompass parliamentary lobbying or public affairs. Enterprises of a certain size need to participate in the political process, to avoid other vested interests - which can just as easily be competitors for funds or markets as they can pressure groups - distorting the information flows that Government receive. Parliamentary lobbying or public affairs then is no longer a luxury, but an activity that needs to be included within the strategic planning function.