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The
Small Print...
Copyright
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design, text and custom images. July 2005, Aardvark
Associates.
Ownership -
Aardvark Associates, 3 Beach Rd. W. Bexington, Dorchester,
DT2 9DF,
UNITED KINGDOM,
tel. +44 (0)1308 897 911, e-mail info@aardvarkpr.co.uk
Privacy Statement -
As part of our policy of continually monitoring the service which this
site
provides to our visitors, we collect usage information. Additionally,
we may
capture your e-mail address and browser information for other internal
company
purposes, and to allow us to communicate with you. Any information
collected in
this manner will not be divulged to third parties, or used for purposes
which
contravene the provisions of the Data Protection Act 1998. Should you
disagree
with any of the statements above, please e-mail us so
that we may take all reasonable and practicable measures to remove your
information from our files.
Disclaimer -
Material provided on this site is by way of
information only, and
should not be interpreted as containing contractural or
performance
guarantees. Aardvark Associates will not accept liability for damages
or loss,
consequential or otherwise, caused as a result of any errors of fact,
statement
of opinion or omissions, whether attributable to Aardvark or the
original source
material provider. All links off this site are provided as a service to
visitors; Aardvark accepts no liability nor provides any guarantee,
rating or
endorsement as to the quality or otherwise of their content, their
propensity to
offend, or their conformity with UK or EU law.
Other Aardvarks -
Aardvark Associates is a privately-owned public relations practice, not
linked
in any way to any other enterprise incorporating the words 'aardvark'
or
'associates' in its trading name.
To
use public relations or - PR as it
sometimes called - effectively, public relations needs to be fully
integrated
into a markeging strategy. Public relations or PR must be undertaken
with regard
to the company or organisation's mission statement, which in turn
should define
objectives, policies and ethics. Public relations or PR undertaken
against a
backdrop of environmental factors - which can range from
environmentally-friendly products, environmentally-friendly
manufacturing, and
environmentally-friendly buildings and working conditions - needs to
consider
both the actual benefits to the environment as it does the added value
to be had
by being seen to be a green organisation. So, public relations or PR
actually
goes hand in hand with actual committment to the environment, as it
does in
winning the hearts and minds of stakeholders who need to be convinced
that the
organisation is doing its bit to save the planet. A skilled PR or
public
relations consultant or consultancy, will be able to undertake a media
audit of
their client's business and working practice, and identify which areas
of
environmental best practice can be fruitfully used to engender
favourable
exposure for the client within the media. At the same time - since the
PR
consultant, public relations specialist or practice should understand
how
journalists and media personnel will work - the PR or public relations
function
will be able to advise on how best to deal with facts that do not
necessarily
portray a client's operations to advantage. This can range from damage
limitation and crisis management at one extreme, to providing input and
advice
on how best environmental practice can be achieved, and on the most
suitable way
of presenting any shortcomings to the media or journalistic community.
Because
of the way that all levels of commercial activity have become
increasingly
subject to political factors, the PR or public relations activity must
sometimes
be expanded to encompass parliamentary lobbying or public affairs.
Enterprises
of a certain size need to participate in the political process, to
avoid other
vested interests - which can just as easily be competitors for funds or
markets
as they can pressure groups - distorting the information flows that
Government
receive. Parliamentary lobbying or public affairs then is no longer a
luxury,
but an activity that needs to be included within the strategic planning
function.
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