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The Small Print...
Copyright -
design, text and custom images. July 2005, Aardvark Associates.
Ownership -
Aardvark Associates, 3 Beach Rd. W. Bexington, Dorchester, DT2 9DF,
UNITED KINGDOM,
tel. +44 (0)1308 897 911, e-mail info@aardvarkpr.co.uk
Privacy Statement -
As part of our policy of continually monitoring the service which this site
provides to our visitors, we collect usage information. Additionally, we may
capture your e-mail address and browser information for other internal company
purposes, and to allow us to communicate with you. Any information collected in
this manner will not be divulged to third parties, or used for purposes which
contravene the provisions of the Data Protection Act 1998. Should you disagree
with any of the statements above, please e-mail
us so that we may take all reasonable and practicable measures to remove your
information from our files.
Disclaimer -
Material provided on this site is by way of information only, and
should not be interpreted as containing contractural or performance
guarantees. Aardvark Associates will not accept liability for damages or loss,
consequential or otherwise, caused as a result of any errors of fact, statement
of opinion or omissions, whether attributable to Aardvark or the original source
material provider. All links off this site are provided as a service to
visitors; Aardvark accepts no liability nor provides any guarantee, rating or
endorsement as to the quality or otherwise of their content, their propensity to
offend, or their conformity with UK or EU law.
Other Aardvarks -
Aardvark Associates is a privately-owned public relations practice, not linked
in any way to any other enterprise incorporating the words 'aardvark' or
'associates' in its trading name.
To use public relations or - PR as it
sometimes called - effectively, public relations needs to be fully integrated
into a markeging strategy. Public relations or PR must be undertaken with regard
to the company or organisation's mission statement, which in turn should define
objectives, policies and ethics. Public relations or PR undertaken against a
backdrop of environmental factors - which can range from
environmentally-friendly products, environmentally-friendly manufacturing, and
environmentally-friendly buildings and working conditions - needs to consider
both the actual benefits to the environment as it does the added value to be had
by being seen to be a green organisation. So, public relations or PR actually
goes hand in hand with actual committment to the environment, as it does in
winning the hearts and minds of stakeholders who need to be convinced that the
organisation is doing its bit to save the planet. A skilled PR or public
relations consultant or consultancy, will be able to undertake a media audit of
their client's business and working practice, and identify which areas of
environmental best practice can be fruitfully used to engender favourable
exposure for the client within the media. At the same time - since the PR
consultant, public relations specialist or practice should understand how
journalists and media personnel will work - the PR or public relations function
will be able to advise on how best to deal with facts that do not necessarily
portray a client's operations to advantage. This can range from damage
limitation and crisis management at one extreme, to providing input and advice
on how best environmental practice can be achieved, and on the most suitable way
of presenting any shortcomings to the media or journalistic community. Because
of the way that all levels of commercial activity have become increasingly
subject to political factors, the PR or public relations activity must sometimes
be expanded to encompass parliamentary lobbying or public affairs. Enterprises
of a certain size need to participate in the political process, to avoid other
vested interests - which can just as easily be competitors for funds or markets
as they can pressure groups - distorting the information flows that Government
receive. Parliamentary lobbying or public affairs then is no longer a luxury,
but an activity that needs to be included within the strategic planning
function.
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