PRESS INFORMATION
FROM BINZ (UK) LTD.
Date: 00.00.00 embargo: immediate

Sleek Lines Orientated to Consumer Market

It may seem odd but the funeral business is becoming increasingly consumer oriented. In days gone by the only real funeral preparation might have been a few words on where and how, and perhaps a pre-purchased coffin stored in the attic, or the back room.

However, the arrival of pre-paid funeral plans changed all that. The customer is usually alive and well and hopefully fully aware of what he is doing and since he is making the choices has the luxury of being able to select at leisure the best package, the best price, the best service that suits his needs.

Traditionally, a bereaved family would rarely shop around, they would use the funeral director that their parents, and probably their parents before them used.  The concept of bargaining for the best deal, the finest package that at one time would have seemed rather undignified at best, is now far more commonplace.
 
One funeral director who has become aware of this is Peter Roberts of Peter Roberts & Son in Prestatyn.  On arriving one day at the crematorium in his long serving fleet Peter Roberts could not help but notice the modern sleek lines of the Binz vehicles attending a prior service. He understood the appeal of the vehicles and immediately approached Binz UK to discuss his requirements.

Roberts realised that whilst many traditionalist directors still play on the traditional style of hearse, with its high roof line and a casket deck framed by flat viewing glass that hark back to horsedrawn hearses, the modern, active consumer may well have other ideas. He has been used to buying the latest technology, he has been used to modern accessories, sleek design and ever improving ride and handling. Therefore, there is every reason to believe that in choosing a funeral package he will make his selection in exactly the same way as he chooses his new TV, his latest suit, or his own car. He will be directed by style and fashion in death as much as he was in life.

Peter Roberts was swayed by the finish and quality of the Binz products backed with official Mercedes Benz approval. That was compounded by a short delivery time and Peter ordered his new fleet the day before he left on his annual holiday. A mere three weeks later the brand new fleet was delivered to Prestatyn.

Peter Roberts & Son now has the most modern and safety conscious vehicles available which are certainly bringing it to the fore in the loc
al area with a fleet that helps them compete in an increasingly consumer-led market.

ENDS
Picture caption: Robert Owen and Catrin Roberts of Peter Roberts & Son, receiving the keys to their new  fleet from Binz UK Ltd northern area sales executive Patrick Smith
Editors' contact:	Ewan Scott 	Aardvark Associates tel. 01484 864 520 
(mob. 07951 963 433) or 01308 897 911
Company contacts:			Binz (UK) Ltd.  tel: 0118 9758 999

Please note that this document is for information only and is non-contractural;
both Aardvark Associates and Binz UK Ltd. decline all liability in the case of omissions or errors.