PRESS INFORMATION FROM BINZ UK LTD. date: 25.10.05 embargo: immediate Brazen and Brash, or Sleek and Sophisticated? "The limousine is about getting from one place to another as magnificently as possible, better yet if the Joneses take notice" Limousines are all about being making an impression, they always have been, from European Royalty in their Rolls Royces, Hispano Suizas, and Horsch limousines to name but three, through to Hollywood film stars in their and Deusenbergs and Cadillacs. The limousine has always been about making a statement and today the stretch limousine has gained a place in the daily speak of the common man. The "stretch-limo" is the domain of populist "B" and "C" list celebrities. Regularly booked for Stag parties and Hen nights, the drivers of these massively eleongated American vehicles often refer to their mounts in derogatory terms that all-too-aptly describe the antics of their passengers. The stretched limousine certainly gets people noticed - but it is a brash form of magnificence. However, whilst the Mayor, or the politician, or the CEO may also wish to travel in style, or have a desire to impress those he meets or travels with, he surely looks for something more exclusive; something sophisticated; something that intimates class, style and a more serious approach to the occasion. Whilst a limousine may still be the order of the day, it has to be something with the credibility that the brazen "stretch" cannot aspire to. The Binz E-Class Limousine offers that required understated elegance, hinting that this is a vehicle to do serious business in as well as with, rather than merely serve as a blunt tool for power projection. It is the limousine of choice for leaders of industry, diplomats and those with a desire for the opulent, but who also have taste and a flair for style. When Binz craftsmen create a limousine they do so with the full co-operation of Mercedes Benz. That is why the Binz E-Class-based 6 door limousine is the only one on the market with a manufacturer's warranty on all its Mercedes-Benz original equipment components. Given the sophistication of the base car, co-operation of this nature was the only route forward - if the engineering integrity underpinning the Mercedes-Benz badge was to be preserved. MORE FOLLOWS BRAZEN AND BRASH/MORE Even something as seemingly-straightforward as an additional floorpan pressing needed to be first modelled on computer, to ensure that the new component would work with - rather than against - the torsional loadings imposed on the revised vehicle structure. Adding length not only adds weight, it changes the dynamics of the steering and suspension and also alters the loads on the drive train and braking system. So to recalibrate the base E-Class' sophisticated active and passive safety systems, together with its innovative electronic active stability control, Binz has been given direct access to Mercedes-Benz body design data and on-board electronics systems program source code. This attention to detail from design all the way through to build, delivers more tangible benefits for passengers too. Unlike some conversion coachbulders, Binz are confident enough to put their vehicles through full European crash testing. That means the occupants are secure in the knowledge that their car has the same strengths as the original E-class; a promise that only Binz can make - and one which comes backed by a 5 star NCAP rating into the bargain. This is why when leaders of industry chose a limousine for their corporate fleet, they choose Binz. It has the style, the taste and the image that reflects stability and a business-like approach, but under the skin it has the integrity to match. With a Binz, you don't need to announce your arrival, you have already arrived. ENDS Image available for download at www.aardvarkpr.co.uk/downloads.htm Editors' contact: Aardvark Associates tel. 01308 897 911 Company contacts: Binz U.K. Ltd. tel: 0118 9758 999 Please note that this document is for information only and is non-contractural; both Aardvark Associates and Binz UK Ltd. decline all liability in the case of omissions or errors.