PRESS INFORMATION
FROM BINZ (UK) LTD.
Date: 30.05.06 embargo: immediate

Customer Focusing

What do you do if your customers are pulling your business in two different directions? For limousine and hearse manufacturer Binz UK the answer is simple: make sure that the right people get to talk to the right customer. "Family owned funeral directors have a different set of needs to those of our larger clients, and the best way of staying on their respective wavelengths is to avoid jumping around too much", says Sales Director Kevin Smith.

Binz have therefore assigned Mike Ainscough, formerly the company's Northern Area Sales Manager to a new role of Corporate Sales Manager, with a specific mandate to work closely with the larger independents, national groups and co-operatives. "This is more than just a sales post: it demonstrates our commitment to forging long-term client partnerships extending all the way from initial vehicle order to ultimate disposal - and potentially beyond".

Not everyone of course has the luxury of being able to look this far into the future. Many smaller funeral directors are however, now wising up to the fact that whole-life and sticker price costs may not necessarily be one and the same. To better get the message across to this end of the spectrum, Binz have put Patrick Smith onto Ainscough's old territory. "For a variety of reasons, not everyone will want to buy new at a particular moment in time, so part of his remit is going to include sales of pre-owned, as well as new Binz vehicles. Patrick's appointment signals our readiness as a company to be flexible, where our clients need us to be", adds Kevin Smith.

The new Northern Area Sales Manager will also be fielding enquiries for Binz's new line of Vito based removal vehicles, which, as with all its products, come complete with Mercedes-Benz engineering approvals, full EU Certificates of Conformance, and enjoy warranty and service support through any UK and Eire franchised Mercedes-Benz dealership.

ENDS

Picture captions: Binz UK's Mike Ainscough: now Corporate Sales Manager
		    File: "sales_mike_ainscough.jpg"
		    Recently appointed new Northern Area Sales Manager 
		    Patrick Smith: added responsibility for Vito based removal vehicles
		    File: "sales_patrick smith.jpg"

Editors' contact:	Ewan Scott 	Aardvark Associates - Tel. 01484 864 520 
(Mob. 07951 963 433) or 01308 897 911

Company contacts:			Binz (UK) Ltd - Tel: 0118 9758 999
				
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Please note that this document is for information only and is non-contractural; 
both Aardvark Associates and Binz (UK) Ltd. decline all liability in the case of omissions or errors.