PRESS INFORMATION
FROM BINZ (UK) LTD.
Date: 3.05.06 embargo: immediate

Binz- The Only Choice?

To most people a limousine is about getting from A to B and being noticed. A limousine is about image and making an impression. However, for the funeral profession the purpose of the limousine can almost be said to be the exact opposite. Rather than attracting attention, for most mourners their only desire at that point is to be insulated from the outside world.  If the funeral director is looking for discretion and dignity then there is surely only one choice: a Binz Mercedes-Benz based E-Class Limousine.

The Binz inherits the long history of unpretentious style and engineering that comes from Mercedes-Benz, one of the world's enduring symbols of German technology at its best. When mourners step up to your Binz limousine they probably don't actually notice the sleek, detail perfect coachwork, or the Mercedes-Benz original specification interior trim. The fact that the standard E-Class air-suspension and dynamic ride and handling systems have all been recalibrated to accommodate the altered weight and length of the E-class limousine, will go largely unnoticed.

For that perceptibly long journey behind the hearse to cemetery or crematorium, the mourners' comfort and care is all. There should be no squeaks and creaks from the chassis, no poorly trimmed panels on show, and no uncomfortable seats that can call into question the quality of the funeral car. 

With a Binz vehicle, this level of consistent quality and attention to detail is the payoff of adopting quality standards such as VDA 6.1, which are the same as those used by all front rank car manufacturers.  At the time of need, people probably won't consider it significant that they are riding in the only fully type approved and NCAP crash tested extended E-class limousine in Europe. Or that their vehicle has a chassis conversion designed in full co-operation with Mercedes Benz and as such carries the full support of Mercedes-Benz and its European network of dealers. 

Which is almost as it should be. Because all of this effort is aimed at making a car that so 'right', it almost blends into the background. Exactly the impression the funeral director needs to make on his or her clients: nothing must be left to chance to mar that first stage of the grieving process, after which the healing can perhaps begin.

But it is one thing to achieve this with a vehicle that is fresh off the production line and quite another to maintain this same excellence through a limousine's entire working life - which can sometimes extend well beyond that envisaged by its original manufacturer, as evidenced by the number of ageing Daimler DS20s still in service.

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Binz addresses this particular issue by ensuring that the engineering integrity of the E-Class upon which its vehicles are based, is maintained in-depth. Whereas other conversions may rely on an individual coachbuilder to design and modify from whichever parts bins he can access, Binz sources the majority of its components from within Mercedes-Benz itself - from heavy-duty rear axles, all the way through to door lock linkages and air-conditioning. The payoff for the operator is ready availability of spares by Mercedes-Benz parts number and the implicit performance and durability guarantees that only come with genuine parts. 

As to the long-term durability of a Binz limousine, Binz UK's work with Volvo under the Nilsson banner over the preceding 20 years amply demonstrates the company's competence in designing vehicles to last. And finally, there is the commitment to long-term support of its customers, as evidenced by a parts operation that holds full stocks of any unique-to-Binz components, located at Reading. From here, be it a rubbing strip or a complete centre door shell, virtually everything to keep a Binz - or Nilsson Volvo - limousine on the road is available for rapid despatch throughout the UK and Ireland.

So, if you want your limousine fleet to take a dignified and unobtrusive role, with integrity and dignity, could perhaps the Binz six door limousine be the only choice?

ENDS

Editors' contact:	Ewan Scott 	Aardvark Associates tel. 01484 864 520 
(mob. 07951 963 433) or 01308 897 911

Company contacts:			Binz (UK) Ltd.  tel: 0118 9758 999
					

Please note that this document is for information only and is non-contractural; 
both Aardvark Associates and Binz (UK) Ltd. decline all liability in the case of omissions or errors.